Copy-paste email template notifying a customer of an upcoming price increase with effective date and grandfathering details.
Hi {{first_name}},
Price update for your plan: starting {{effective_date}}, {{plan_name}} moves from {{old_price}} to {{new_price}}.
Why: {{increase_reason}}.
What you can do:
- Lock in current pricing by switching to annual before {{lock_in_deadline}}
- No action: new rate applies on next renewal
Reply if you want help locking in the old rate.
{{agent_name}}Related templates